The Cuddle Company makes bespoke custom-made baby blankets, made from a super soft plush fabric. Everything is bespoke, they stock lots of different styles of fabrics for their customers to choose from, everything is also personalized. They already have an amazing social following but their goal was to scale the brand to be more recognizable and to be noticed.
 
The Cuddle Company hoped for a brand that would give off a bright, fun, cute and comforting feel! As well as the use of a bubbly and bold font style.